Other stands for the unexpected, the box on the form for the answer that wasn't anticipated, the unexplored option that you may not have realised you had.
We pursue difference to find something better than the obvious choice, not to be contrary. We look for an alternative way that improves on the route everyone else is taking. To be truly different requires creativity and dedication from everyone here across the whole of our business.
Anyone can do the easy thing. Our clients pay us to achieve something more.
We become better tomorrow by looking for ways to be different today. This is the way we approach business and what sets us apart from our competitors. Wherever we can, we look for the alternative way: a different and better way of doing things to the one you'd expect.
It's tempting to do the same thing that everybody else does, because you don't have to think too hard, but it's much more rewarding to create something that is new and better. It also brings more impressive results. So we are always looking for a new way to improve. However, if we can't find one we will not be different simply for the sake of it -we will only be different where we can also be better.
Of course, we intend to be outstanding and brilliant today. But no matter how well we do, we don't want to sit back. We're not satisfied or complacent. As a company, we are always on a journey to somewhere more exciting. While celebrating our successes, we look for ways to improve. We never sit still for long. The fulfilment of a goal unlock new possibilities that we want to explore. We know that there is always a way to outdo what we've done and we want to be the people who find it. We see our skills can be used in new ways and we want to discover them.
These values are core to the company. They are for us all and owned by everyone
The desire to look at things from new perspectives and find alternative ways to approach them is at the core of the other brand. We talk about other as being the option that’s left open when you fill in a form for the answer that wasn’t expected: our ‘different’ value is about finding this answer.
For us, different doesn’t mean doing something unexpected for the sake of it, but finding a new way to achieve an outcome that is better than what was done before. It is fundamentally about creativity applied to the whole of our business, because you can’t be different and better without being creative.
To be different, we need:
Intelligence gives you the ability to understand issues, to see other people’s perspectives, to provide insight and to produce better solutions. By behaving intelligently, we can give our clients more of what they want with less fuss. We can achieve better results faster and with less effort.
Intelligence enables us to take on the toughest issues clients face and find ways to overcome the challenges involved: by being capable of helping on the most demanding briefs, we will make ourselves their most valued advisor.
To be intelligent, we need:
When you enjoy what you do, you bring enthusiasm and passion to your work. You achieve more, but it doesn’t feel as though you had to struggle along the way. Making life enjoyable means that we work well together, that everyone feels rewarded, satisfied and valued.
When those who work with us enjoy being in our company, they want to stay close to us too, giving us more of their business. People who enjoy what they do feel confident and inspire confidence in others. This provides the basis for strong long-term relationships and inspires clients to give us their most important and valuable projects.
To make working life enjoyable, we need: