Slim-Be is a way of losing weight that starts with a passion for food they had an ambitious plan to become a market leader in their sector. Their old brand was clinical, dull and uninspiring. In order to achieve their business goals, a completely new look and feel was essential, together with a whole new narrative and tone of voice.


We used Creative Science to analyse and test various approaches, and developed a fun, friendly and memorable new brand, including assets such as packaging, website, press-ads and online banners.