THE CHALLENGE
JLL wanted to refresh their corporate marketing campaign in preparation for the annual CBI conference to raise brand awareness among leading C-Suite executives. It also needed to provoke intrigue and promote JLL’s key offering, while conveying their sustainability agenda.
THE SOLUTION
The “bringing property to life” campaign exemplified how property makes businesses, communities and even whole cities perform better. We used twists on familiar phrases to create a pared-back campaign with warmth and intrigue, that would be immediately engaging for the hard-to-reach C-suite audience.
The “bringing property to life” campaign exemplified how property makes businesses, communities and even whole cities perform better. We used twists on familiar phrases to create a pared-back campaign with warmth and intrigue, that would be immediately engaging for the hard-to-reach C-suite audience.
