Ordnance Survey

Brand Launch


Ordnance Survey is the go-to organisation for geospatial data and provide cutting-edge technology for governments and businesses globally. However, a perception existed that they just provide paper maps for country walks, when paper maps only make up 5% of their revenues.

We needed to update Ordnance Survey’s brand and convey its relevance in the modern age.


We created a new visual and verbal identity to bring Ordnance Survey’s brand into the digital age, including logo, colour palette, tone of voice and brand guidelines to position it as a modern, big-data organisation.