Octopus Energy


This advert needed to introduce Octopus Energy as a brand, show customers that their energy bills can be reduced, highlight that switching is both simple and rewarding and communicate the idea that Octopus Energy will deliver the best value in the long-term.


The ad uses the styling of B-movies to characterise the fear and exasperation energy customers can feel when huge bills appear seemingly out of nowhere and the distress it causes. It then shows how Octopus Energy empowers energy customers to take control and banish giant energy bills for good.